In today's digital age, requesting reviews has become an important step in building brand credibility and trust. Whether through Google Reviews or other platforms, gaining authentic feedback from customers can significantly impact your online reputation. But how you ask for these reviews can make a huge difference. Marketing managers often face the question: Should we request reviews via email, text message, or both? In this post, we’ll break down the advantages of these methods and how they can boost your brand’s visibility and customer engagement.
Email has long been a staple in communication and marketing, and it remains one of the most effective ways to request reviews. Here’s why:
The email request service from Infuse Reviews allows you to customize your review request with your logo, custom text, and image. A well-crafted email that feels professional is more likely to receive a response. Marketing managers can use this customization to make the review request experience more memorable, encouraging a positive response.
Marketing teams can track opened and click-through emails. These insights give you the information needed to assess the effectiveness of your review requests and fine-tune future campaigns. Plus, with email Infuse Reviews, automating requests is straightforward, making it easy to follow up with customers who haven't yet left a review.
Customers tend to be more detailed in their responses via email. When requesting Google Reviews, for instance, you can include a brief guide on the type of feedback that’s helpful, encouraging customers to share more about their experience. This can lead to higher-quality reviews that highlight specific aspects of your business, which potential customers find highly valuable.
In an era where mobile phones are extensions of ourselves, text messaging offers a more direct and immediate way to request reviews. Here’s how it benefits your strategy:
Online research about customer reviews shows that text messages have a 98% open rate, with most messages read within minutes. This means that when you request reviews via text, customers are more likely to see and respond quickly, creating a faster influx of reviews.
The text message links sent from Infuse Reviews makes it simple for customers to leave a review without needing to open their email app or search for your business online. A quick, clickable link directing them to leave a Google Review, for example, reduces friction and makes the process nearly effortless.
Text requests are excellent for capturing immediate feedback, especially after a recent transaction or service. For instance, marketing managers can automate text messages to go out shortly after a customer interaction, increasing the chances of receiving reviews while the experience is still fresh in their minds.
While both email and text messaging have distinct advantages, the ideal strategy may involve a combination of both. Marketing managers can segment their audience based on preferences, with some customers preferring emails while others respond better to texts. Here’s a sample strategy for maximizing your Google Reviews:
Using Infuse Reviews to incorporate both email and text messages when you request reviews can significantly enhance your review strategy. For marketing managers, combining these methods means reaching customers through their preferred communication channels and gathering feedback that strengthens your brand’s online reputation. Sign up with Infuse Reviews today to see how easy it is to get more reviews.
Schedule an online demo below or if you have any questions or comments about the Infuse Reviews online review management, rewarded survey, and digital signage software please feel free to contact us via email anytime.
